How many times have you bought something online to find a problem with it? Maybe the download didn’t work, or maybe it wasn’t what you had anticipated. Whatever the reason you need to contact the person you bought it from. But now you have a problem they have a no reply email address. You are told there is no email to the person but put a ticket on their support page and someone will come back to you.
You head to the support page, but you now have to register and what might have taken a few minutes writing an email has become a time consuming exercise.
People don’t really want to put their problems on a support page, they want to be able to send an email and have their problem sorted immediately. This is an area you need to consider before you start your business. Yes it might mean an increase in spam but with a lot of companies now you can get a good spam assassin which will normally take most of your spam. Also set up your mail server and you will see at least 90% of your spam isolated. But do check your spam folder because occasionally an email will go there which isn’t spam.
If you set up a good customer service policy at the start of your business, you will know that even if people have a problem it will be dealt with quickly and professionally.
How many times have you become frustrated trying to contact a company and failing now is the time to turn that frustration to good use? List all the things you don’t like about how you have been treated as a customer and make sure you don’t do the same things for your customers.
Aim to have the best customer service around. Then people will know that if anything should go wrong they can not only contact you but also be able to get any problems sorted in the quickest and easiest way possible. Keep an email address if needed just for customer service, don’t let it be a catchall address. Let people contact you even if some mail will be spam, and you will reap the rewards of doing that. People expect a good customer service when they go into a shop and buy, and they will expect the same from an online business. Give your customers what they require, a good service and that doesn’t end when they pay the money for your goods or services.
You head to the support page, but you now have to register and what might have taken a few minutes writing an email has become a time consuming exercise.
People don’t really want to put their problems on a support page, they want to be able to send an email and have their problem sorted immediately. This is an area you need to consider before you start your business. Yes it might mean an increase in spam but with a lot of companies now you can get a good spam assassin which will normally take most of your spam. Also set up your mail server and you will see at least 90% of your spam isolated. But do check your spam folder because occasionally an email will go there which isn’t spam.
If you set up a good customer service policy at the start of your business, you will know that even if people have a problem it will be dealt with quickly and professionally.
How many times have you become frustrated trying to contact a company and failing now is the time to turn that frustration to good use? List all the things you don’t like about how you have been treated as a customer and make sure you don’t do the same things for your customers.
Aim to have the best customer service around. Then people will know that if anything should go wrong they can not only contact you but also be able to get any problems sorted in the quickest and easiest way possible. Keep an email address if needed just for customer service, don’t let it be a catchall address. Let people contact you even if some mail will be spam, and you will reap the rewards of doing that. People expect a good customer service when they go into a shop and buy, and they will expect the same from an online business. Give your customers what they require, a good service and that doesn’t end when they pay the money for your goods or services.
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