How To Write Ads

No matter what business youre in, you need to know how to write effective ads or youre not going to get people to your site.

The mystery of effective ad writing has eluded many people since the beginning of the printed word. The truth is, there is really no big secret to it. This article will unravel the mystery for you and give you the basic things you need so that you will be able to write effective ad copy with a little practice.

Probably the most important part of the ad is the subject. Without a compelling subject, people are not going to read your ads, especially if they are email ads. You need to be outrageous. You need to be different. Dont be afraid to use subjects like Martians Have Landed And Theyve Captured YOUR Business or something crazy like that. Also, if you are using autoresponders, use the persons name in the subject. People like to be referred to personally. This is a big thing with getting people to read your ads.

In the body of your ad you want to start out by introducing yourself. Make it personal. People want to get to know you so that they can trust you. If you start off with a sales pitch, theyre just going to tune you out. You have to get their trust first. Then you can give them your pitch down the road.

The next thing you want to do is tell them how you can help them. Tell them YOUR story. Stories sell. Explain to them how you were going through the same thing that they are going through now until you came up with a solution to the problem. Then, tell them what this solution is. Explain how it will help them by pointing out the benefits.

Next thing you want to do is assure them that they have nothing to worry about. Point out the guarantee. Its a lot easier to promote a product that has a guarantee with it. Explain to them that if they are not completely satisfied with their purchase within however many days or months, that they can get a full refund on their purchase.

The next thing you want to do is tell them about all the bonuses that they will get if they order now. Explain to them that these bonuses are only going to be available for a limited time and if they dont act fast they may lose out on them. Fear is a great motivator. If people think they will lose out on something they are more likely to act.

The next thing you want to do is offer testimonial proof if you have it. If people see that others have been satisfied with whatever it is that youre selling, they will be more inclined to make a purchase. This is just one more thing to reinforce a feeling of trust.

Finally, tell them that if they have any questions at all they can contact you and youll be happy to help them. This further gains their trust.

Writing ad copy is not rocket science. If you follow the basic steps that I have outlined, you should have no trouble writing ad copy that converts.

The Myths Of Internet Advertising

I have to laugh. I run into people all the time who ask me, first thing, how do I advertise on the Internet for free and make a million dollars?

Okay, maybe the question isnt quite that stupid, but its pretty close. In the real world, they wouldnt even consider asking a question like that when a quarter page ad in a small circulation newspaper can cost $500.

Where do these people get off? Well, in this article, were going to destroy some myths of Internet advertising. You may not like what you are about to read, but at least you will know its the truth. Then you can decide if advertising on the Internet is something you want to do.

Lets destroy the first myth of Internet advertising. You cant advertise for free and make money. That is simply not true. One of the most effective forms of advertising online is article writing and submitting to directories.

The only cost is your web site and hosting. And, if you simply get a blog at blogger.com, then you dont even have any costs there. Article submissions wont make you a fortune overnight, but if you keep at it consistently, you will begin to see a steady stream of income.

Lets destroy another Internet advertising myth. You get what you pay for. Not all the time. Ill give you a perfect example of a form of Internet advertising that not only doesnt give you what you pay for it, but can also get you into a boat load of trouble in the process.

I am talking about buying leads. Many lead purchasing sites will charge you about 25 cents to a dollar per lead. So if you are buying 5000 leads, you can be paying anywhere from $1,000 to $5,000 for those leads. If you get them cheaper, theyre probably the bottom of the barrel.

In either case, most purchased leads are harvested anyway. The people youll be emailing will most likely report you as a spammer and youll end up with your ISP shutting you down. The sales you will make, if any at all, wont make up for the fact that youll be put out of business and your reputation will be shot to heck.

Lets destroy another myth. You can make a lot of money using just one form of Internet advertising. While it is true that some forms are better than others, there is not one form that is going to put you into six figures. It takes a multiple of effective forms of advertising to see any real success on the Internet.

Thats why you see so many books on the subject of generating traffic. One that I recently bought had so many methods in it that my head as spinning after reading it. The site resource section alone had to be 20 pages long. You cant even begin to imagine how many effective sources of advertising there are out there.

Finally, you cant know it all. The Internet is changing all the time. Methods that worked yesterday may stop working next month and new methods may be just around the corner, especially with the rising popularity of multimedia. So, if you want to run an effective Internet advertising campaign, you have to stay informed and keep an eye on what is out there, today, tomorrow and beyond.

Hey, if this was easy, EVERYBODY would be making a fortune online.