A course on SEO, or search engine optimization, could fill up a book. Actually, several books.
So obviously, it is beyond the scope of this article to teach you everything there is to know about SEO. Instead, were going to focus on one part of SEO and hopefully give you some tips that will be of use to you and improve your SEO strategy over the long haul.
One of the things that people seem to forget is that SEO is not just what you do on your web page. Yes, you have to make sure your meta tags are optimized and that you use header tags and format your links properly, making sure you have links from each page of your site going to other pages, but SEO is more than just what you do to the pages of your site. SEO is also about what we call off page SEO. These are things that you do that have nothing to do with making changes to your web pages themselves. Were going to point out what some of these things are.
One of these things is getting inbound links. These are links that are on other peoples pages that point to your page. The more inbound links you have, the higher up the search engines you go, especially if these inbound links are on pages with high PR numbers. Okay, we should probably go over what a PR number is, at least briefly, so you understand why this is important.
A PR number is a number that Google assigns to a web page. This number is a relative indication of how important that page is to the keywords it is targeting. A page with no relevance will have a PR of 0. A page with the highest relevance will have a PR of 10. So ideally, you want as many links as you can on these higher PR pages. Now, getting them is not so easy.
The more relevant pages are going to want something in return for putting your link on their page. Theyre either going to want you to link to their site and be an equally ranked page, or if youre not, theyre going to want you to pay through the nose for the privilege of linking to your site. So, like I said, it isnt easy.
The best way to go about getting inbound links is to write articles. Some of the top article directories on the Internet have pretty high PR numbers. E-zine Articles is one site that comes to mind. Their PR number is somewhere around 7. So, if you submit your articles to their site and get links pointing back to yours, you should start to see a gradual rise in your rankings. Of course, you are going to need more inbound links than just E-zine Articles to really move your site up.
Getting inbound links is a very time consuming but important practice. If you take the time to do it properly, you will definitely see your site climbing up the search engine rankings.
So obviously, it is beyond the scope of this article to teach you everything there is to know about SEO. Instead, were going to focus on one part of SEO and hopefully give you some tips that will be of use to you and improve your SEO strategy over the long haul.
One of the things that people seem to forget is that SEO is not just what you do on your web page. Yes, you have to make sure your meta tags are optimized and that you use header tags and format your links properly, making sure you have links from each page of your site going to other pages, but SEO is more than just what you do to the pages of your site. SEO is also about what we call off page SEO. These are things that you do that have nothing to do with making changes to your web pages themselves. Were going to point out what some of these things are.
One of these things is getting inbound links. These are links that are on other peoples pages that point to your page. The more inbound links you have, the higher up the search engines you go, especially if these inbound links are on pages with high PR numbers. Okay, we should probably go over what a PR number is, at least briefly, so you understand why this is important.
A PR number is a number that Google assigns to a web page. This number is a relative indication of how important that page is to the keywords it is targeting. A page with no relevance will have a PR of 0. A page with the highest relevance will have a PR of 10. So ideally, you want as many links as you can on these higher PR pages. Now, getting them is not so easy.
The more relevant pages are going to want something in return for putting your link on their page. Theyre either going to want you to link to their site and be an equally ranked page, or if youre not, theyre going to want you to pay through the nose for the privilege of linking to your site. So, like I said, it isnt easy.
The best way to go about getting inbound links is to write articles. Some of the top article directories on the Internet have pretty high PR numbers. E-zine Articles is one site that comes to mind. Their PR number is somewhere around 7. So, if you submit your articles to their site and get links pointing back to yours, you should start to see a gradual rise in your rankings. Of course, you are going to need more inbound links than just E-zine Articles to really move your site up.
Getting inbound links is a very time consuming but important practice. If you take the time to do it properly, you will definitely see your site climbing up the search engine rankings.
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