When you have bought an item, wether off or online, just how many times did you buy it because a free gift was included? When receiving something for nothing peoples response is sometimes better. If the free gift is of no value though, this brings a bad response.
If you want to increase your sales, then a strategy you must have is to give products away. That doesnt mean you have to give everything away, but people will come to know you as someone who is generous with their time and products.
Many people will create a product to give away that they will not be selling. They might find a problem that many people have and create a unique product to solve that problem but instead of selling it they give it away.
This principle was put to the test by a well know company that makes ice cream, and they continue it to this day. Throughout the year on certain occasions, they gave away their product. An example was mothers day, all moms got free ice cream. They would taste it and come to the conclusion that it was delicious ice cream and would crave more so would in the future buy more. After word of mouth advertising more people than ever started to buy and taste the ice cream which eventually exploded sales and led to a huge business.
That principle is true for any business, but the biggest problem with online business is that one will give away a product, that someone else is selling cheaply as a bonus.
If you use the strategy of giving items away then make it a relevant product, and if that means spending a few hours producing it then it will be time well spent. You will find that people will come back for more, and will buy from you when they know they can trust you.
Buy one get one free is a phrase often seen being used by many companies in the offline world. Many items are given as a free gift sometimes when you buy an item you also get bonus points. The strategy isnt as clear cut as it may appear. Often its to clear the shop floor of badly selling items or an overstock of a line. Most of the time the customer doesnt ask why, they dont find the reason important, all they care about is whats in it for them.
Dont keep an agenda hidden when giving something away or people might not get it from you. Give away and let them decide to come back to you time and again. Use this strategy in marketing and see how effective this method is for you.
If you want to increase your sales, then a strategy you must have is to give products away. That doesnt mean you have to give everything away, but people will come to know you as someone who is generous with their time and products.
Many people will create a product to give away that they will not be selling. They might find a problem that many people have and create a unique product to solve that problem but instead of selling it they give it away.
This principle was put to the test by a well know company that makes ice cream, and they continue it to this day. Throughout the year on certain occasions, they gave away their product. An example was mothers day, all moms got free ice cream. They would taste it and come to the conclusion that it was delicious ice cream and would crave more so would in the future buy more. After word of mouth advertising more people than ever started to buy and taste the ice cream which eventually exploded sales and led to a huge business.
That principle is true for any business, but the biggest problem with online business is that one will give away a product, that someone else is selling cheaply as a bonus.
If you use the strategy of giving items away then make it a relevant product, and if that means spending a few hours producing it then it will be time well spent. You will find that people will come back for more, and will buy from you when they know they can trust you.
Buy one get one free is a phrase often seen being used by many companies in the offline world. Many items are given as a free gift sometimes when you buy an item you also get bonus points. The strategy isnt as clear cut as it may appear. Often its to clear the shop floor of badly selling items or an overstock of a line. Most of the time the customer doesnt ask why, they dont find the reason important, all they care about is whats in it for them.
Dont keep an agenda hidden when giving something away or people might not get it from you. Give away and let them decide to come back to you time and again. Use this strategy in marketing and see how effective this method is for you.
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