Senin, 26 Juni 2017

Web Site Design Tips - Navigation

In this first of a series of articles on web site design, were going to start off with a topic that is probably one of the most important aspects of web site design itself, that of navigation.

Many a web site has gone to the proverbial Internet graveyard because of poor or non existent navigation, and that is no way to run a business. This article will give you some basic tips on navigation that will make your site one that people will enjoy coming to and not get lost at in the process.

The first thing you need to know, is just what navigation is. Navigation is the term used to describe how a visitor gets from one page of your site to another. Now, if you have a one page web site, this doesnt usually apply unless you have anchor links on the page that take people to various parts of that page. Normally though, navigation applies to sites with multiple pages. The more pages you have, the more tricky navigation becomes.

Navigation needs to be looked at the way you would look at the table of contents in a book. If you were to go to any table of contents, youd see a page number next to each chapter name. That way, you could easily jump to that chapter in order to read it. This is especially useful with technical books where you may only need the details for a specific procedure.

Well, web design is no different. Lets say you had a site on health products and you decided that you wanted to have a main page to greet people, a page with the products you promote, another page with articles that address health related issues and finally a page for people to contact you at if they were to have any questions. Now, this is a very simple web site, but it still can easily illustrate the point.

The navigation should be simple and clear. The most common forms of navigation are either menus that go across the top of the web page or menus that go down either the right or left side. Left is usually more common that right. As to top and side, its pretty much split down the middle. The key, however, is that you want the navigation links to be uniform throughout the site.

In other words, if you decide to go with left side navigation links for the main page, then, in the case of our example web site, you would also want the links to go down the left side for the products page, articles page and contact page. Each page should have the exact same layout and look exactly the same except for the content on the page.

The easiest way to do this is simply to create a main template that includes all your navigation and use that template for every page on your site. That way, there is no way that you can foul this up as you are simply taking the same HTML shell code and using it for each page. All you need to do is change the content.

Also, make sure that the links to each page are large enough to be seen and attractive looking. You want your navigation to look as interesting as the rest of your site.

While this is a very simple and basic example, it should be more than sufficient to provide you with a web site that people will feel comfortable coming to and not get lost at in the process.
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Minggu, 25 Juni 2017

Building Link Popularity is Easy!

Building link popularity is not that hard if you know what youre doing. When I am new in this business, one of the biggest problem I ever encounter is building my web sites link popularity. And I almost give up my plan to build my future online. Now I learned that building link popularity is not that hard.

I want to share also what I learned. There are to many ways you can do to build your link popularity fast  as easy.
  1. Forum signature - Join forums that related to your site and take advantage of your privilege as a member of the community to have your forum signature as indirect way to promote your site and get free back link to your site.
  2. Blog comment - Right there so many blog on every topic. Search for a blog that is related to your site from technorati.com or blogger.com for related blog to your site, then make a constructive comment for the blog post and dont forget to include a link to your site.
  3. Directories - There are 10 of thousandths of  free directories to submit your site. You can set a goal to your self to submit your site to 10 directories a day. If you do that in 1 year you have 3,650 back link.
  4. Article writing - Write article and submit them to article directories, like http://www.pk0.org , http://www.goarticles.com , http://www.ezinearticles.com
  5. Ask your friend to link back to your site
  6. Write a review of your site and submit to review sites like http://www.xb6.org
If you only do the above tips continuously for sure you will get tons of back link.
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Sabtu, 24 Juni 2017

Writing Effective Email Ad Copy

Email advertising, in spite of what many people think, is not dead. However, the art of writing effective email ad copy seems to be dying a slow death.

Seems that most of the email ads I get in my in box are nothing but junk and very poorly written. Hopefully, this article will alert you to some of the dos and donts of writing email ad copy so that you actually have a snowballs prayer of making a few sales. If I have accomplished that much, then I have done my job.

The first thing that people do wrong with their ad copy is write subjects that are full of hype. People are sick and tired of the Make $30,000 in 30 Days subjects. They know theyre nothing but hype and simply chuck them in the trash. Also, the subjects like Youve Been Paid are really ticking people off because when they open them and realize that they havent been paid, they just chuck them in the trash in anger.

You want your subjects to be original, not full of hype, but interesting. Dont be afraid to use subjects like Theres Something About Your Site That You MUST Know People are going to wonder. What is it about my site? Is there a problem with it? Did I do something wrong? Is it even still on the Internet? These kind of subjects are going to invoke curiosity without resorting to hype or outright deceptive headlines. Be original but be honest.

In the body of your email you dont want to hit people with a sales pitch right away. You want to take some time for them to get to know you. Tell them your story. Heck, start them off with a joke. Dont be so darn serious all the time. You know what they say, you can catch more flies with honey than with vinegar. Keep it light, but get the point across.

One very big problem that people have when writing email ad copy is that they dont pay attention to spam trigger words. You cant load up your emails with words and phrases like make money or guaranteed income. These phrases and words will trigger off the spam filters on many email accounts and your ad will ultimately not even get delivered. So run your ad through a spam checker. There are plenty of free ones online. Theyre all basically the same. Just pick one and use it.

Finally, you dont want your email ad copy to come off as an infomercial. You want to write like you speak. People are so tired of the sales pitch. If you communicate with them in a way that makes you sound sincere, you have a much better shot at converting them to paying customers than if you spout out garbage like You too can live the life of a millionaire with our easy 3 step system guaranteed to

Got the picture?

Honesty goes a long way in business as in life. Write an email ad that is honest and not full of hype and there is no reason why you cant have a successful email ad campaign.
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Jumat, 23 Juni 2017

Some SEO Basic Tips - Inbound Links

A course on SEO, or search engine optimization, could fill up a book. Actually, several books.

So obviously, it is beyond the scope of this article to teach you everything there is to know about SEO. Instead, were going to focus on one part of SEO and hopefully give you some tips that will be of use to you and improve your SEO strategy over the long haul.

One of the things that people seem to forget is that SEO is not just what you do on your web page. Yes, you have to make sure your meta tags are optimized and that you use header tags and format your links properly, making sure you have links from each page of your site going to other pages, but SEO is more than just what you do to the pages of your site. SEO is also about what we call off page SEO. These are things that you do that have nothing to do with making changes to your web pages themselves. Were going to point out what some of these things are.

One of these things is getting inbound links. These are links that are on other peoples pages that point to your page. The more inbound links you have, the higher up the search engines you go, especially if these inbound links are on pages with high PR numbers. Okay, we should probably go over what a PR number is, at least briefly, so you understand why this is important.

A PR number is a number that Google assigns to a web page. This number is a relative indication of how important that page is to the keywords it is targeting. A page with no relevance will have a PR of 0. A page with the highest relevance will have a PR of 10. So ideally, you want as many links as you can on these higher PR pages. Now, getting them is not so easy.

The more relevant pages are going to want something in return for putting your link on their page. Theyre either going to want you to link to their site and be an equally ranked page, or if youre not, theyre going to want you to pay through the nose for the privilege of linking to your site. So, like I said, it isnt easy.

The best way to go about getting inbound links is to write articles. Some of the top article directories on the Internet have pretty high PR numbers. E-zine Articles is one site that comes to mind. Their PR number is somewhere around 7. So, if you submit your articles to their site and get links pointing back to yours, you should start to see a gradual rise in your rankings. Of course, you are going to need more inbound links than just E-zine Articles to really move your site up.

Getting inbound links is a very time consuming but important practice. If you take the time to do it properly, you will definitely see your site climbing up the search engine rankings.
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Kamis, 22 Juni 2017

So You Want To Learn SEO

Many years ago, John Patrick came out with a series of books entitled So You Want To Be A Gambler which did very well.

It would have been wonderful if it all was as easy as he claimed, but you cant have everything. The same can be said about search engine optimization, or SEO for short. Everybody wants to be able to do it so that they can get their web pages climbing up the search engines in a hurry.

Problem is, SEO isnt as easy as the how to books make it sound. This article is going to explain some of the difficulties of SEO without actually getting into the how to of the process. Hopefully, after reading this, you will have a pretty good idea if SEO is something you want to tackle on your own.

The first problem with SEO in itself is that it isnt just one thing, or even a few things. SEO is a complex process that involves many steps. Leaving out even just one of those steps could mean the difference between a page one listing and a page 101 listing.

Yes, things can get that tricky. And because SEO is a complex process, it is also a very time consuming process. Most people simply dont have the hours in the day to do their own SEO. If they tried, theyd end up neglecting the actual running of their business. This is why most people outsource this process to those who know what theyre doing, do it for a living, and can do it a lot faster.

Another problem with SEO is that it is an ever changing and ever evolving beast. An SEO tactic that worked a year ago may not be so effective today. You have to constantly keep your eye out on your search engine rankings to see if they are going up or down.

This is not an easy thing to do as sometimes your rankings will go up and down like a yo-yo. When this happens, it is hard to know what to fix, if anything. Many times, you are left throwing your arms up in the air and just leaving things to chance. It can be very frustrating.

Another problem with SEO is that the search engines themselves are constantly changing their algorithms. Most of the time, this is done to penalize cheaters. And trust me, there are plenty of cheaters out there, which of course brings up another problem with SEO.

If youre not sure of what youre doing, you may inadvertently do something that will get your site flagged and booted out of the directory listings. And trust me, it only takes one thing. Writing to them and saying, Sorry, I didnt know isnt going to matter with them. When youre banned, youre usually banned for life.

So before you decide that SEO is something that you really want to learn and do yourself, just remember, it can turn out to be real ugly if you dont understand it completely.
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